Doctor Maurizio Cundari
Interview with doctor Maurizio Cundari
Why did you choose to become a dentist? How many years of experience do you have?
I have a strange story. I found myself enrolled in a high school that wasn’t mine. I was forced by my parents to enroll in Art School because my brother was already enrolled. In times when a family struggles, it is good that the books of the oldest can be passed on to the youngest.
There I discovered a different world, but I realized that it was not my path and this affected my performance.
Science has always been my greatest curiosity, ever since I was a child. When I told my parents that I was going to attend medical school, they were shocked as much as my high school teachers.
When I enrolled in medical school, I met a dentist who also ran a dental magazine. I started attending his office and taking my first steps in dentistry.
I have been working around people’s mouths since 1980, the year I met this dentist.
Does your clinic specialize in any particular service?
I personally take care of everything except orthodontics. Conservative therapy was my first love, then I specialized in endodontics which may seem like a trivial practice but is actually extremely complex.
What are the cases that you find most interesting?
The cases that I like the most are those in which I have to practice chewing rehabilitation of edentulous people. Changing a mobile prosthesis, which is very uncomfortable, into implants is a beautiful thing. Seeing the smile in the eyes of patients is priceless.
Are there any technologies applied in the dental field that you particularly believe in and that you see as the future of your profession?
The digital revolution, because it is the future. Both in the diagnostic part and in the treatment. Digital tools become friends who advise you with high precision and allow you to take that extra step towards optimizing results. Technology, both in radiology and in the planning of treatment that is done thanks to exceptional tools, today allows us to do things that were unimaginable up to 20 years ago.
What advice would you like to share with your younger colleagues who are now approaching the profession?
The advice I would give to young people is not to rush, because you learn a lot from mistakes. However, an error under a tutor can be intercepted and remedied, while an error that derives from the presumption of being able to walk on one’s own feet too soon, can also become very serious and can compromise an entire career. Rush is dangerous.
In addition, I’m not saying to reread the Hippocratic Oath every day, but it is important to understand that there are human beings in front of you, with all of their problems. Empathy becomes a fundamental thing, both for the doctor and for the patient.
Do you recommend an interesting article you recently read?
More than an article, I find it interesting to use search engines to find video demonstrations of the use of specific instruments. I think the opportunity to see how work is done is extremely educational for curious minds.
How do you manage the promotion of your clinic? Are there any particular activities?
Word of mouth is fundamental in my profession. Perhaps it is also the legacy of the old restrictions that existed for the promotion of medical services. Today it is difficult to compete with the lowering of prices and the decrease in the quality of service. For this we try to rely on the loyalty of the right customers and their recommendations.
Are there any obstacles to the growth of your business? Has the pandemic had a major impact?
There is a lot of competition. We have been talking about the empty chair syndrome for a while, but the competition in recent years is certainly increasing this trend. This is probably why younger dentists are looking for new strategies to establish themselves in the sector, also using social media a lot.
The pandemic had a strong impact. This period is perhaps worse than the first half of 2020 where we got support from the state. Now we often have to cancel appointments because a patient tests positive or has had a risky contact. Probably the most evident change is that of the decrease in “routine” work such as checks, cleaning, small fillings.
What are your interests outside your profession?
I am very much in love with music, especially classical and cinematic ones. Then I like to paint, also because now I am no longer obliged to follow the rules that imposed on me in high school. The colors excite me a lot. As long as my knees held up I also played soccer and tennis with friends, but given my profession I have to be very careful about injuries.